Drama viewership ratings for the week of Mar. 28-Apr. 3, 2022

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BUSINESS PROPOSAL received 11.6%- both days. I do not remember a rom-com doing even close to that in recent years. I do hope that the writers and executives in Lorea take full note. Remove the corruption stories, political and corporate intrigue and all of the other unnecessary garbage usually thrown in to a K-drama rom-com and let it be a comedy. Be sure to add actual comic elements and let us laugh. Leave a smile on the face of your audience. Do that and you know what you will get? You will get a hit.

Haraboji is back! (The one we loved in NAVILLERA). This time as the grandpa in the new weekender IT’S BEAUTIFUL NOW, which is off to a relatively slow start. The first episodes of a weekender are always introductory- and this one seems fairly standard faire. For all that it went off the rails in the second third of its run YOUNG LADY AND GENTLEMAN was above average while the weekender before that- REVOLUTIONARY SISTERS- was utter garbage, possibly the worst weekender ever. We shall see what the writer does with IT’S BEAUTIFUL NOW. So far it is too soon to tell.

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