After leaving BlockBerry Creative, Heejin, Kim Lip, JinSoul, and Choerry signed exclusive contracts with a new agency, ModHaus. ModHaus CEO Jaden Jeong specifically reassured fans that the four idols “will continue the identity of LOONA.”

And also promised that the four members had “already started recording.”

We already started recording. It felt refreshing to see the Odd Eye Circle members again in the recording studio after so long.

— Jaden Jeong via NME

ModHaus also introduced the name of Heejin, Kim Lip, JinSoul, and Choerry’s current activities: Artemis Strategy (or ARTMS).

https://twitter.com/official_artms/status/1641821947565867010?ref_src=twsrc%5Etfw

And not only were fans excited that the members seem to have been able to keep their stage names, but the teaser image for ARTMS showed 12 moons, possibly hinting at the future of the group.

https://twitter.com/louminousdarren/status/1641836392908206081?ref_src=twsrc%5Etfw

Fans also loved Heejin, Kim Lip, JinSoul, and Choerry’s gorgeous profile pictures for ARTMS.

https://twitter.com/Forkimlip_12/status/1646169094998171651?ref_src=twsrc%5Etfw

But when ARTMS announced that they would be using NFTs, which fellow ModHaus group tripleS also uses, fans weren’t so happy. For tripleS, netizens can vote for the group’s concept and lineup for each comeback by purchasing NFTs. And it seems like fans will also be able to purchase NFTs for ARTMS.

https://twitter.com/pinkysgs/status/1646564890104954883?ref_src=twsrc%5Etfw

NFTs have been controversial in K-Pop, with many entertainment companies creating their own. The issue many netizens have with NFTs is that they aren’t environmentally sustainable. The number of computers required to keep track of all the information for NFT transactions takes a substantial amount of energy. The power necessary usually comes from power plants fueled by fossil fuels, which emit carbon into the atmosphere and contribute to climate change.

So understandably, many fans are unhappy with ARTMS using NFTs.

https://twitter.com/chaeoerry/status/1646790315833978880?ref_src=twsrc%5Etfw

Some fans have even brought up the idea of potentially boycotting ModHaus since their previous boycott with BlockBerry Creative was so successful.

https://twitter.com/llovelyhyuck/status/1646561531667283968?ref_src=twsrc%5Etfw

And while these NFTs allegedly run on a carbon-neutral blockchain, many netizens still argue that the difference is not significant enough to warrant their support.

https://twitter.com/exohibit/status/1646543879200546817?ref_src=twsrc%5Etfw” target=”_blank” rel=”nofollow noreferrer

But many fans are also concerned about how Heejin, Kim Lip, JinSoul, and Choerry will get paid if a boycott occurs. Some fans believe supporting the idols is most important, given their pervious struggles under BlockBerry Creative’s mistreatment.

https://twitter.com/potetoecho/status/1646534183966355456?ref_src=twsrc%5Etfw

While others argue that there need to be other ways to support them.

https://twitter.com/hyejuskies/status/1646544256939741185?ref_src=twsrc%5Etfw

As of now, fans seem conflicted about how to best support Heejin, Kim Lip, JinSoul, and Choerry.

You can read more about NFTs here.

Crypto Exchange Platform Announces “The First-Ever K-Pop NFT Collection” — Here’s What You Need To Know

You can read about tripleS’ use of NFTs here.

TripleS Releases Debut EP “Assemble” Through An Unorthodox Voting System

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