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BTS J-Hope‘s sister, known as Jung Jiwoo (birthname Jung Dawon) or influencer Mejiwoo, is preparing to go global with her fashion business. View this post on Instagram 스니커즈는 아주 어렵게 내수 상품을 찾았숩니당. 남여공용 280사이즈까지 나오는 대박템. 컬러도 다양하게~ 너무 많은 착장에 쓰여서 작업시간이 여유롭게 필요하여, 아마 다음주에는 업데이트될듯…!? 바닥쿠션이 쫀득한 느낌이라 딱딱함없이 착화하시기 좋을듯 하네요 A post shared by 미지우 (@mejiwoo103) on Mar 9, 2020 at 7:35pm PDT According to an exclusive report from Maeil Kyungjae, Jung Jiwoo recently established a joint venture called AJ LOOK with media commerce platform KVLY as part of its attempt to develop their own personal branding. KVLY is planning to launch a series of ventures in the fashion and beauty industry in collaboration with various popular influencers and their pre-existing brands. View this post on Instagram 조화로운 컬러감 A post shared by 미지우 (@mejiwoo103) on Feb 26, 2020 at 4:36am PST KVLY is a company under the KOSDAQ listed VTG Empire, most notably known for VT Cosmetics. Their collaboration with Jung Jiwoo will be their first project of many under their new business model. Jung Jiwoo currently runs her own online shopping mall, acting as the CEO and the model for her products. She is also a highly successful influencer, with over 3.4 million followers on Instagram. Under the joint venture, Jung Jiwoo will have the title of Creative Director and directly oversee the brand, name, and design. KVLY is responsible for the marketing, operations, distribution and support. Through the joint venture, the two parties will work together to develop a new brand business model, focusing on targeting global markets including China. She has even signed an agreement with China’s largest online fashion mall Handu to work on a joint fashion project. View this post on Instagram 원피스 카테고리가 채워져가는것을 보니봄이 기다려진다 A post shared by 미지우 (@mejiwoo103) on Feb 20, 2020 at 6:12am PST Finally, leveraging VTG Empire’s previous experience with VT Cosmetics and BTS, plus the company’s experience in expanding into China with partnerships with businesses that have a major standing in China such as Netease, TikTok, iQiyi, and Taobao, Jung Jiwoo’s venture is expected to create waves both in China and Korea. Source: Koreaboo

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BTS J-Hope’s Sister Is About To Go Global With Her Fashion Business

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