Byun Woo-seok has emerged as a blue chip in the advertising world. He has done beauty products, outdoor clothing brands, finance, and even coffee advertisements.
Ediya Coffee announced on the 8th that it will select actor Byun Woo-seok as its brand model for the first time in its 23 years of existence and will carry out various marketing activities. Byun Woo-seok recently played the lead role of Seon-jae in the popular tvN drama Lovely Runner, causing a ‘Seon-jae craze’ both domestically and internationally, and is causing a whirlwind in the advertising world.
Ediya Coffee stated that it selected actor Byun Woo-seok as its model because his good image and the fact that he has quietly walked his own path for a long time resemble the brand, and because he fits Ediya’s brand value of focusing only on coffee.
Through Byun Woo-seok, who has enjoyed Ediya beverages, we will be expressing Ediya’s delicious menu in a variety of ways with the concept of ‘cafes must be delicious’, and we will also be promoting the new signature menu that is scheduled to be released soon.
Ediya Coffee plans to conduct various marketing activities to emphasize the brand authenticity of Ediya Coffee with Byun Woo-seok, starting with the TV CF scheduled to be released at the end of this month. Since coexistence with franchisees is the first corporate philosophy, unlike other companies, the entire cost of this advertising and marketing will be covered by the head office of the franchise.
In order to contribute to revitalizing sales at franchise stores nationwide, we will produce stick coffee packages and photo cards using model images and sell them only at Ediya Coffee stores.
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