The Coupang Play series Cinderella at 2AM is generating significant buzz internationally. This innovative reverse romantic comedy, which begins with the breakup of Yoon-seo (Shin Hyun-bin) and Joo-won (Moon Sang-min), has captivated audiences both in Korea and abroad.
According to global OTT platform Rakuten Viki, Cinderella at 2AM topped the viewer charts in 122 countries during its first week, including major markets like the US, Brazil, and the UK. Additionally, it has maintained its popularity on FOD, the OTT service by Fuji TV in Japan, where it leads the Asian drama category since its debut. Japanese viewers have shown enthusiasm, commenting, “It’s as entertaining as expected” and “I can’t wait for the next episode.”
The show’s global appeal can be attributed to its fresh take on the romantic comedy genre. The plot’s unique twist—Yoon-seo and Joo-won rekindling their romance after a breakup and navigating the fallout of their secret office affair—adds a compelling layer to their workplace and personal lives. The dynamic between Si-won (Yoon Park) and Mi-jin (Park So-jin), a wealthy couple embarking on a new relationship following an arranged marriage, further enriches the narrative.
The production team noted, “The evolving 27 dates between Yoon-seo and Joo-won and the developing story of Si-won and Mi-jin will continue to deepen,” adding, “We anticipate Cinderella at 2AM to become a major global K-content hit due to the enthusiastic international response.”
Currently, Cinderella at 2AM is an office romantic comedy portraying the trials of a realistic woman who decides to end her relationship with a wealthy man, and it is gaining widespread acclaim in over 190 countries worldwide.
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