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Drama viewership ratings for the week of May 6-12, 2024

I’m so happy for “Lovely Runner!” It’s definitely the little drama that could right now–a gem that more and more people discover and fall in love with each week. Yes, BWS is the one getting the lion’s share of the buzz, and that’s both deserved (he is doing a great job in it) and expected (I don’t know enough about the Korean entertainment apparatus to comment on whose agency is doing or not doing what, but I do know that considering the demographics of the audience and those most likely to start clamoring for more of their fave, it’s no surprise that BWS is getting so much publicity, although I expect in the long run, that buzz will also benefit KHY in terms of more choices of roles offered and exposure as it must be clear to any exec. who’s watching that she’s very talented and anchoring the show).

I also really liked “Midnight Romance,” and was incredibly curious how it would land with a domestic audience. It’s thoughtful and immersive, but also tackling some heavy issues and definitely adult in tone and theme. I could see viewers loving it obsessively or deciding they want something more lightly entertaining. Will be interesting to see what happens on the show and in the ratings.

Finally, after this week, I’m fully on-board with “Atypical Family” which is weird, sometimes unsettling, and occasionally magical. This one, too, is unconventional enough that it was hard for me to predict if domestic audiences would stick with it, but their numbers are respectable so far.

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