Netflix Creating “K-Content Craze” Worldwide – The Next Phase of Hallyu

Source: Hankyung

Netflix K-dramas are attracting new global users creating a K-content craze. 

According to analysts, the spread of the coronavirus has opened a new horizon for the Korean Wave meeting the demand for new K-Content as people are spending more time at home.

On the 7th, Flix Patrol, a content ranking site revealed that tvN drama ‘It’s Okay to Not Be Okay‘ starring Kim Soo hyun and Seo Ye ji topped Netflix’s viewing list in 7 Asian countries after 14th episode. The drama’s popularity is said to surpass Asia’s rankings and ranks 6th on Netflix’s global overall ranking serviced in 190 countries. This is the highest ranking ever for a Korean drama.

Ryu Hyung-jin, a business strategy officer at Studio Dragon, the nation’s largest drama production company stated, “K-dramas are loved by global viewers due to their popularity, detailed plots, great cinematic quality and freshness.”

Analysts stated, “this craze of Korean wave is a different than previous wave by dramas like Winter Sonata and Dae Jang Geum because dramas lagged in popularity with other countries due to release dates. Nowadays, K-dramas can capture viewers from all over the world at the same time.” 

A source from Netflix revealed, “We are working with with a total of 43,000 creators in Korea to introduce K-content to the world.”

Overseas producers are also sharing their drama production techniques with K-content creators. In fact, American Production Company Sky Dance reportedly has plans to remake tvN drama ‘Hotel Del Luna‘ into an American TV series. 

In the meantime, exports of Korean contents have surpassed $10 billion for the first time and China ban is showing signs of lifting. This means drama profits are expected to rise in second half. 

1. [+2,420, -499] K-drama’s aren’t fun at all compared to K-politics..
2. [+529, -43] K-dramas are great and all but we need get rid of some of the neoclassical elements. There are still so many forced sad/emotional plots..ugh so cringy
3. [+285, -150] Does this mean anything though? Isn’t this just a popularity trend? There are many popular dramas on Netflix from Mexico, Thailand, Indonesia, and Brazil.
4. [+132, -2] Differences in dramas between South Korea, the U.S. and Japan: (1) American dramas actually feature police that investigate and doctors that treat (2) In Japanese dramas police and doctors teach life lessons (3) In Korean dramas police and doctors fall in love.. 
5. [+74, -5] There are a lot of Koreans that pretend to hate Japan but are hooked on J-p*rn. 
6. [+41, -11] There are a lot of popular K-dramas there…why so many twisted people in the comments? 
7. [+34, -5] ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Did this reporter really say that Korean dramas have detailed plots? ㅋㅋㅋㅋㅋㅋㅋㅋ Gijanim, you’ve never seen an HBO drama have you?
8. [+5, -0] Your typical K-drama special…a poor woman meets a high-ranking chaebol and reverses the course of her life ㅋㅋㅋ.