Bighit Entertainment has just announced a new ARMY Membership: Merch Pack option for fans. From the published information, the ARMY Membership: Merch Pack will include all the benefits of the original membership for ARMY, but they are entitled to exclusive merchandise.
At a price of $150 USD for global purchase, fans are able to get the following benefits. They will be entitled to a mobile membership card, although you will only be able to get a physical membership card if you purchase the official fan kit from the original ARMY membership registration separately. You also get access to purchase for membership exclusive goods, pre-purchase opportunities for WeVerse Shop and other membership discounts and benefits, pre-purchase opportunities for tickets and events, ability to apply to attend live music shows, WeVerse member only areas and contents, as well as the chance to apply for special BTS events.
Simply put, the Merch Pack is an add-on of goods, to the existing ARMY membership. You will be given the same benefits as the official fanclub, as well as a mobile membership. The official fanclub kit however, is up for separate purchase. What the Merch Pack is specifically, is that you will be purchasing a total of 4 Merch Boxes with the $150. In the Merch Box are undisclosed goods. For the first box, it has been revealed that it will contain a blanket and a fabric poster.
What fans are angered with however, is that shipping is separately charged. Although you are entitled to 4 times of Merch Boxes, spread out over an undisclosed period of time, you have to pay for shipping each time. The cost of shipping itself would be insanely high, for global fans especially.
Many have criticized the agency for their poor planning and greed. With shipping fee being an issue, the fact that these goods are undisclosed as well, blindsides consumers.
What do global ARMYs have to say about the new Merch Pack? Bighit Entertainment has yet to release further information on the goods or fan pack, including if it affects those seeking to purchase yet already in the official fanclub. Stay tuned!
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Source: Koreaboo
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