#JinDeservesBetter: ARMYs Call Out Big Hit Entertainment for Alleged Poor Treatment to BTS Jin

ARMY, the fandom of global K-pop group BTS, are calling out BigHit Entertainment after the alleged mistreatment to BTS Jin. This demand from the whole fandom started when BTS Jin’s part was completely cut out in the EDM version of their newly released song “Dynamite.” 

(Photo : Big Hit Entertainment)

On various social media platforms including Twitter, Jin’s fans are mass-messaging and mentioning the official accounts of Big Hit Entertainment, saying: 

“Hello @/BigHitEnt.

We have noticed that you chose to release EDM version of Dynamite when Seokjin, an artist under your label is entirely cut off and missing. We don’t accept this kind of behavior or song. You’re pushing anti-behavior.”

Following this plead, hashtags #BTSis7, #seokijin, #Epiphany, and #JinDesrvesBetter trended on Twitter real-time searches/mentions. This is a way of ARMYs to draw the attention of the agency and to fix the presumed errors on the EDM version immediately. 

(Photo : Screenshot from “Dynamite” | Big Hit Entertainment)

Meanwhile, other fans of the group and the K-pop idol also used the opportunity to demand proper treatment to BTS Jin, and demanding that as one of the most treasured members of BTS, he should be given more respect, more lines, and more exposure. 

It is noted that this is not the first time that BTS Jin was omitted and allegedly neglected as a member of the group. 

Aside from his missing part in “Dynamite” EDM version, Jin was also cut from BTS magazine and group photos. According to fans and netizens, Jin always has less lines in their songs, fewer solo parts, and screen time.

Furthermore, when BTS’ “On” Dance break was released, ARMYs got pissed when Jin was removed on the video as well.

(Photo : Twitter)

Fans are not blaming other members who have more lines and screen time, rather expecting Big Hit Entertainment to give fair distribution and promotions for its artists. 

On the other hand, Princesses (Jin’s individual fandom) and ARMYs are leaving their heartwarming and full of love message to the idol, conveying that they will always be rooting for the seven-membered group. 

BTS which comprises of Jin, RM, Jimin, J-Hope, Suga, V and Jungkook released an acoustic version and EDM version of their new song, “Dynamite” on domestic and foreign music sites on Monday. 

After six months since the last release, BTS decided to drop a pre-release single prior their upcoming full-length album aiming that the cheerful and bright disco-pop song will deliver happiness and comfort to their fans and listeners amidst the current situation of COVID-19 pandemic. 

(Photo : Big Hit Entertainment)

Shortly after its release, “Dynamite” topped the world’s largest music streaming company Spotify’s Top 50 chart for the first time in Korean history, ranking first in the U.S. among the top 50 charts by country and region, ranking third in the U.S., and the music video for “Dynamite” topped the all-time YouTube Premiere Watch record of 13 million views in 24 hours and 110 million views.

“Dynamite” will be performed for the first time on 2020 MTV Video Music Awards this August 31. Currently, the K-pop group is nominated for three categories, “Best Pop”, “Best K-pop,” and “Best Choreography.”