(Photo : YGE)
Treasure is a South Korean boy group formed in 2019 by YG Entertainment through the reality-survival program YG Treasure Box. The twelve-piece group shares joint leadership among the eldest members, Choi Hyun-suk and Jihoon, and officially made their debut on August 7, 2020 with the lead single “Boy” from single album The First Step: Chapter One. In January 2020, Treasure was re-introduced to the public as a group targeting the global market unlike their label predecessors, who initially focused on the domestic market, and through weekly pictorials, performance videos including single “Going Crazy” (미쳐가네) from YG Treasure Box where namely label-mate senior Mino of Winner contributed in production, alongside multiple variety programs via YouTube including Treasure Map and T.M.I.Treasure Map also aired on broadcasting channels, SBS MTV and SBS FiL from September 23 onward. Ahead of debut, Treasure was recorded as the fastest K-Pop group to chart on Billboard’s Social 50 at number 40 on May 27, and peaked at number 12 on August 4.
Treasure made their official debut with the lead single “Boy” from single album, The First Step: Chapter One, the first installment to The First Step series, on August 7. The group reportedly surpassed 170,000 pre-orders within several days since its announcement ahead of the physical album release on August 13, thereby becoming the best-selling South Korean newcomer artist in 2020. “Boy” went on to finding global success in Japan, topping large music streaming platforms including Line Music, Rakuten and AWA rising chart.Their music video surpassed 10 million views in 26 hours on YouTube, making them the fastest South Korean debut act to achieve this since the platform’s change in policy in September 2019, where paid advertising views were debunked. Treasure began promotions on August 9 through their first music show appearance on SBS’ Inkigayo.
The second installment to their series was released on September 18, in the format of a single album titled The First Step: Chapter Two with the lead single, “I Love You”. Through the release, the group acquired the title, “Half a Million Seller”, with the accumulated sales figure from the two single albums. The group began promotions on September 19 through a comeback performance on MBC music program, Show! Music Core.
On October 3rd, YG Entertainment posted a special performance video of ‘I LOVE YOU’ on their official channel. The members showed their fresh charm while also incorporating stunning choreography and visuals. The powerful point choreography ensured that no one could take their eyes off of them. This song topped the monthly chart of Rakuten Music, one of Japan’s major music sites, in September. It is an achievement made less than two weeks after it was released on the 18th of last month, and it is the first summit of Treasure’s Japanese monthly chart. ‘I LOVE YOU’ also topped the iTunes Top Songs chart in 9 countries including Indonesia, Thailand, and Vietnam on the day of the release of the song. After dominating the real-time charts of Japanese Line Music, it reached the top spot in the weekly charts, proving steady popularity as they boys expand overseas without even any overseas promotions.
TREASURE is showing terrific momentum consistently and we wish them all the luck and success!
