On Jan. 2, it was announced by global sports brand, PUMA, that Kang Daniel will be the new official brand ambassador.
A representative from PUMA mentioned that they noticed the professionalism and passion Kang Daniel has both on and off stage especially when he communicates with fans. They also love the positive and sporty images that he has and how it matches well with PUMA too. They explained that because of such reasons, they believe that Kang Daniel is the one that fits PUMA’s image.
Prior to the official announcement by PUMA, they had put up promotional posters and ads in various subway stations in Seoul, causing many fans to suspect about the possible endorsement and collaboration.
Fans who had read the news are more than excited to learn about it and could not wait to see Kang Daniel promote the brand in the future.
The collaboration is said to start officially on Jan. 17.
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